Wednesday, November 15, 2006

Extending the life of your mattress

As anyone who has shopped for a mattress knows, staring at a sea of white in every store seems hopeless. With so many things to consider – coil count, box springs, innersprings, pillow tops, euro tops, memory foam – it’s enough to drive a person mad. But what it boils down to is comfort. Once consumers have made it past the milestone of choosing a mattress, new mattress owners need to focus on extending the life of this major investment. According to Verlo Mattress Factory Stores, the nation’s largest factory-direct mattress retailer, Vice President Mike Schweiger, there are a number of steps consumers can take to ensure their mattress meets its life expectancy of 10 years.

“In the marketplace today, there are two-sided and single-sided mattresses available,” Schweiger said. “Care tips are very similar between the two, except with the single-sided mattress, you need to rotate it, instead of flipping it.”

Schweiger recommends the following instructions for both product types:
• Use a high-quality washable mattress pad.
• Keep bedding clean by using a mattress pad or by vacuuming the mattress often.
• Replace the old foundation with the new mattress purchase to ensure sufficient support.
• Use a metal bed frame. The use of a metal center support frame for a king- or queen-size set is required for proper setup and usage.
• Body impressions are a normal occurrence in the mattress and indicate upholstery layers are settling and conforming to the body’s individual shape.
• For spot cleaning, treat spills and stains as quickly as possible. Use warm soapy water as the main cleanser to remove spills. Avoid dishwashing or laundry detergents, and don’t scrub with a brush.
• Take time to adjust to your new mattress; at least one month.
• Don’t fold or bend the mattress more than 20 degrees. Don’t let anyone stand, jump or kneel on it.
• Don’t smoke in bed.
• Don’t allow the mattress to get wet.

“Essentially, mattresses are an investment in your health,” Schweiger said. “So it is really important that consumers take the same care with this investment as they do by getting regular oil changes and tune-ups with their cars. They’re just as valuable!”

About Verlo
Founded in 1958, Verlo Mattress Factory Stores, the nation’s largest factory-direct mattress retailer, touts 61 stores in nine states and is growing!
Verlo's Craftsman-Direct® "made-just-for-you" philosophy has stood the test of time and still means you will receive the highest value for the lowest cost. Since each store is locally owned, you will receive the personal attention and assistance in selecting just the right sleep set for you. Avoiding the 'cookie-cutter' mattresses of our competition, we make the mattresses right in our factories and sell them directly to our customers. Our skilled Craftsman works with you to discover your personal preferences and sleep support needs.
For more information and to find a store near you, visit www.verlo.com.

For Media Inquiries:
Contact Julie Henningfield, Director of Corporate Communications, at jhenningfield@verlo.com or by phone at 262.473.8957 ext. 210.

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